Hi everyone, hope you all had a great and productive week. Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In Rand’s Whiteboard Friday video below, he gives you a process for writing headlines for SEO, for social […]
In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for them. Ironically, this all boils down to doing less, to focusing on just one […]
Mighty Guides and NetLine Corporation teamed up to co-sponsored the new book, 9 Experts Rethinking Demand Generation. The book gathers controversial perspectives and new strategies from top demand gen thought leaders to help tackle the business-to-business marketplace. Brent Adamson, Principle Executive Advisor at CEB (now Gartner) and co-author of The Challenger Sale: Taking Control of the Customer […]
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