It’s a bit alarming to think that I first went ski-ing 40 years ago. But maybe less alarming to think that I’m still keeping it up, with a trip or two almost every year. There have been huge changes, of course, in that time – with the equipment for a start. Skis are short and […]
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good and bad) Spotlight specific areas where your training and communication have failed and you/your employees are hurting your brand Uncover […]
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