Hi everyone, hope you all had a great and productive week. When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Rand’s Whiteboard Friday video below is densely packed with all the image […]
Gain data-driven insights to optimize your demand generation content strategy. In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the […]
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information based, educational in nature and […]
New research proves B2B marketers are making mistakes with their targeting strategy that harms lead generation, pipeline development, and revenue potential. [Post originally appeared on Marketing Insider Group] As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most […]
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